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Listeners downloaded 5.6 episodes per week,
New YORK--(BUSINESS WIRE)--Triton Digital®,
the global technology and services leader to the digital audio, podcast, and broadcast radio industries, today released its inaugural U.S. Year-End Podcast Report. The report provides insights into the evolving U.S. podcast landscape over the course of 2022, such as listening habits and insights into audience demographics.
According to the report, podcast downloads increased by 20% in 2022
over the prior year, with an average of 3.8 hours of content downloaded per listener, per week. Other notable findings include:
Listeners downloaded 5.6 episodes per week, on average, and News was the most downloaded genre, followed by Comedy and True Crime;
Listeners downloaded 5.6 episodes per week, on average, and News was the most downloaded genre, followed by Comedy and True Crime;
Monthly podcast listeners are younger than the general population with over 25% of monthly podcast listeners between the ages of 25 to 34,
and tend to skew more male;
Compared to the general U.S. population, podcast listeners tend to have a higher household income (121 index for HHI $100K+), be more educated (131 index for College Graduate+) and be more diverse (115 index for Hispanic ethnicity, 109 index African American);
The most downloaded podcast in 2022 was NPR News Now (NPR) and the number one top new show was Rachel Maddow Presents: Ultra (NBCUniversal News Group).
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10 May 2023
Pod One is passionate about producing high-quality, engaging content that connects with listeners on a personal level. Whether you are a business owner looking to share your expertise, an artist sharing your latest creations, or just someone with something important to say, we are here to help you bring your vision to life. At Pod One, we understand that podcasting can be overwhelming and confusing, especially for beginners. That's why we offer a full suite of services, from pre-production planning to post-production editing, to make the process as easy and stress-free as possible. So, what are you waiting for? Check out our new promotion video and see for yourself why Pod One is the right choice for your podcasting needs. Contact us today to start your podcasting journey and make your voice heard!
26 October 2022
Rajar's Midas Report Summer 2022: According to the latest Midas Report from Rajar. There are now 10.5m people in the UK listening to podcasts every week, that is a total of 69m hours. The peak time to listen to podcasts is at around 9AM. Males making up 58% the audience. The RAJAR Audio MIDAS Survey is designed to provide context and insight into how, when and where audio content is being consumed within this liberated environment; including device usage, activities, location, who listened with. Includes Audio Types such as Podcasts, Live and Catch Up Radio, On Demand Music Services.
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23 September 2022
Podcast listeners are resuming pre-COVID activities: During a pandemic that drove millions indoors, and in front of screens, a funny thing happened with podcasts: audience engagement increased. This increased engagement is noteworthy for several reasons: Many consider audio an in-car medium, yet at-home podcast listening has increased. Media choice is more rampant than ever. A wider audience presents advertisers with greater reach opportunities through a medium that delivers higher brand recall than other forms of advertising. Now, as many consumers are resuming some, if not all, of their pre-pandemic behaviors, podcast advertisements represent a bright option for brands looking to increase their visibility and drive upper-funnel engagement. In fact, Nielsen’s ongoing consumer sentiment study found in March 2022 that podcast listeners are more likely than the general population to resume some of their pre-pandemic activities, including shopping for groceries at physical stores, shopping for non-grocery items at physical stores and dining out at restaurants.
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23 September 2022
ALL ADDS UP Step by step, roughly a billion dollars at a time. That is the bottom line on Wall Street firm B. Riley’s upd ated outlook on how big the podcast ad market will become during the next few years. The firm is enlarging its estimates based in part on an acceleration of marketers coming into the medium, along with greater buy-in from creators for programmatic ad sales.
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23 September 2022
How popular are podcasts in 2022's USA? Podcasting has grown drastically and steadily since it began in the early 2000s. The industry grew alongside the advent of smartphones, smart speakers (Amazon Alexa, Google Home, etc.), and in-dash entertainment systems. In 2022, 62% of the population 12+ has listened to a podcast and roughly 79% are familiar with the medium. 73% of the U.S. population 12+ have listened to online audio in the last month. Over one-third (104 million) of Americans listen to podcasts regularly. 38% of those ages 12+ in the U.S. are monthly podcast listeners. 43% of listeners ages 35-54 are monthly podcast listeners (the most popular age group for podcast consumption). 26% (80 million) of Americans are weekly podcast listeners. 88% of Americans own a smartphone. Smart speaker ownership grew by over 22% during the first year of the pandemic as more people worked from home. In 2022, 35% of Americans 18+ own a smart speaker. During Covid, podcasting experienced unprecedented growth, and podcast audiences diversified. Each week, more Americans listen to podcasts than have Netflix accounts. (source: www.buzzsprout.com )
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