26 January 2023
New YORK--(BUSINESS WIRE)--Triton Digital®, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, today released its inaugural U.S. Year-End Podcast Report. The report provides insights into the evolving U.S. podcast landscape over the course of 2022, such as listening habits and insights into audience demographics. According to the report, podcast downloads increased by 20% in 2022 over the prior year, with an average of 3.8 hours of content downloaded per listener, per week. Other notable findings include: Listeners downloaded 5.6 episodes per week , on average, and News was the most downloaded genre, followed by Comedy and True Crime; Monthly podcast listeners are younger than the general population with over 25% of monthly podcast listeners between the ages of 25 to 34, and tend to skew more male; Compared to the general U.S. population, podcast listeners tend to have a higher household income (121 index for HHI $100K+), be more educated (131 index for College Graduate+) and be more diverse (115 index for Hispanic ethnicity, 109 index African American); The most downloaded podcast in 2022 was NPR News Now (NPR) and the number one top new show was Rachel Maddow Presents: Ultra (NBCUniversal News Group). Read the full article: Read the full report: